Surveys show dating apps are recording an increase in traffic and sign ups as more and more US citizens stay indoors.
Business Insider Intelligence predicts the number of US users visiting mobile dating apps will touch 26.6 million by the close of 2020— to represent an 18.4 percent jump from last year.
“Americans are still searching for love and relationships even amidst a crisis,” said Vincent Yip, an Analyst at Business Insider. “Because one-on-one meetings have been restricted, many have resorted to searching for mates online.”
Virtual dating hotspots like eHarmony & Match Group have braced themselves for a new era of business by changing their marketing messages. eHarmony for instance, is motivating US citizens to connect with new people remotely through its app while sheltering indoors.
In its second-quarter report, Match Group, the mother company to Tinder, OKCupid, Hinge and Match.com, also announced more adoption rates across users of all age groups
“The total per-day messages sent through all our platforms and Tinder’s per-day swipes today exceed levels in the close of Feb.” said Shar Dubey, Match Group’s Chief Executive.
“Adoption among youngsters and ladies still exceed pre-pandemic rates, though not as high as in the peak of COVID-induced restrictions in March & April,” said Shar Dubey. “Also, usage among men and older age-groups, which dipped at the start of the crisis has recouped to exceed pre-pandemic rates.”
Activity levels in adult dating apps began to increase with the onset of COVID-19. Two April polls reveal the extent.
A Study by Morning Consulting showed 6 percent of US grownups spent more hours on dating apps. Another survey by The Harris Poll, found more US grownups used social media (50 percent), remote meeting platforms (33 percent) and adult dating apps (11%).
While the global crisis is pushing people to adopt adult dating platforms, Business Insider predicts adoption rates will slightly drop in 2021 and stabilize through 2023.
The Verdict
According to Yip of Business Insider, “It’s natural to crave human connection, and COVID-19 has restricted that vital engagement.
The analyst believes that; “As 2021 approaches, and we resume our usual habits, dating behaviors will change back to pre-pandemic norms.
Author Bio: Blair Thomas has been a music producer, bouncer, screenwriter and for over a decade has been the proud Co-Founder of eMerchantBroker, the highest rated adult merchant processing firm in the country. He has climbed in the Himalayas, survived a hurricane, and lived on a gold mine in the Yukon. He currently calls Thailand his home with a lifetime collection of his favorite books.
